Archive

Syndication

Tagcloud

Food Drive Backpack Program Shentel Fiber community B2B Business Internet first quarter financial Q4 Year End Shenandoah Telecommunications Company Finance Earnings 2017 150Mbps High-speed Internet Grantsville Marlinton Hitron WiFi WallToWall TiVo Gateway Sprint Affiliate USTelecom Board of Directors fourth quarter revenue RGU environment hybrid Shenandoah Telecommunications Shenandoah Rural Retreat Senior Vice President CFO Q3 Buchanan Botetourt County Fiber Optic Network PCS Network 4G LTE migration nTelos Q2 results Cablefax Top Ops Top Operator NY MacKenzie Earle MacKenzie retire Google phishing Wireline Wireless expansion Parkersburg WV Spring clearning computer spring Huntington Cumberland Daylight Savings Time DST Fast Time spring forward fall back Safety Internet Safety Fiber network fiber optics West Virginia Virginia Pennsylvania bandwidth infrastructure Quaglio new board member director elected Big Give philanthropy Shentel employees donation help helping seniors Christmas giving Longwood University basketball digital channel 81 Big South Network wireless segment Dividend Sunspot pixilate solar interruption cable cable TV Shentel Cable Vice President Kaine Pence Debate Longwood Hampden-Sydney Harrisonburg City Schools Harrisonburg dark fiber Board board member West Virginia Floods disaster disaster relief donations Financials Growth FCC 6th largest wireless carrier Shentel PCS NCTC Kyle Chris Kyle Pre-pay Financial Report RGUs Colane Shentel purchases Colane Omar AMC The Walking Dead WEtv IFC contract increase three-times AMC Networks BBC email scam scammers hack hackers Shenandoah County cable modem Internet Service DSL Naked DSL Washington Brooks Sibert Folk promotions Pirtle McKay Whitaker net income segments awards commonwealth students Forest Appomattox New Market Rocky Mount Christiansburg Foundation Scholarships VCTA online surveys surveys for money scamming scammed phish. phishing tips net neutrality Christmas music songs holiday movie Virginia Cable Telecommunications Association board chairman ODAC; Old Dominion; Shentel; Old Dominion Athletic Conference

Shentel, a Leading Local Telecommunications Provider Updates Brand Identity and Launches New Brand TV and Radio Campaign

Posted 5 October 2012 12:00 AM by Shentel

Edinburg, Va. — October 5, 2012 — Shentel, a leading provider of telecommunications services for parts of Virginia, West Virginia and Maryland, today revealed its new logo and brand positioning at a town hall meeting for employees at its headquarters in Edinburg and by video connection with the employees throughout  Virginia, West Virginia, Maryland and Pennsylvania . The new logo gives the Shentel brand an updated look and was developed to signify Shentel’s connection to the local communities it serves as the only locally-based communications service provider.  

“Although our dedication to enriching the lives of our neighbors by providing the highest quality products and services with local customer service has been the same since 1902, we are excited to launch our new logo as we move forward into the next 110 years and reaffirm our commitment to our customers and the communities we serve,” said Earle MacKenzie, Executive Vice President and Chief Operating Officer. “Our new TV and radio spots will quickly remind our current customers and inform others in the community that we are a local company with our roots firmly planted here. In fact, when folks see our new TV spot, they should recognize some local landmarks and even recognize some of the people from their communities who are featured as part of the new spot.”

Shentel tapped Baltimore-based marketing communications firm GKV to help develop their new brand identity. In order to ensure the new identity resonated with a wide audience, GKV conducted focus groups over a number of weeks with current and potential customers as well as internal employees. The new brand identity and vision will be shared with customers through new TV and radio spots, which will begin running Friday, October 5, in a number of Shentel’s markets. 

Since 2009, Shentel has invested $60 million in upgrading acquired cable networks to bring all of its customers the most current technology to provide the fastest internet, clearer phone service and high definition television. As part of its continuing commitment to bringing the best service to all communities, Shentel recently announced a $9 million capital investment in McDowell County, West Virginia, to replace the current cable network with its Fiber to the Home (FTTH) technology. Shentel’s support of the “Reconnecting McDowell” project is just one of many investments made in even the most rural areas. West Virginia Governor Tomblin has also expressed his gratitude for Shentel’s significant investment in our communities.

About SHENTEL
Shenandoah Telecommunications Company (www.shentel.com) is a holding company that provides a broad range of telecommunications services through its operating subsidiaries. The Company is traded on the NASDAQ Global Select Market under the symbol "SHEN." The Company's operating subsidiaries provide local and long distance telephone, Internet and data services, cable television, wireless voice and data services, alarm monitoring, and telecommunications equipment, along with many other associated solutions in the mid-Atlantic United States.

Share: